Packshot и хиро-кадры
Медленный наезд на хиро-кадр
Первый или последний кадр любого ролика, или луп страницы товара.
Slow cinematic push-in on {PRODUCT} standing on a matte stone surface, soft key light from the left, gentle rim light separating it from a dark warm background, shallow depth of field, tiny dust particles in the light, 6 seconds, smooth gimbal motion, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot и хиро-кадры
Поворот 360 на подставке
Показывает каждую сторону в одном кадре. Хорошо для карточек и видеослотов маркетплейсов.
{PRODUCT} rotating slowly 360 degrees on a white turntable, seamless light grey studio background, even softbox lighting from both sides, locked-off camera at product height, crisp focus, 8 seconds, loopable, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot и хиро-кадры
Макро-деталь, скользящая камера
Доказывает качество: швы, отделка, текстура, та часть, на которой конкуренты экономят.
Extreme macro lens gliding sideways across the surface of {PRODUCT}, revealing fine texture and finish, raking light that shows every detail, very shallow depth of field, slow motion, 5 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot и хиро-кадры
Эффект левитации
Открывающий кадр, который останавливает скролл, для гаджетов, бьюти и аксессуаров.
{PRODUCT} floating and slowly turning in mid-air above a reflective black surface, its reflection below, a soft spotlight fades up from darkness, subtle particles drift past, camera slowly orbits a quarter turn, 6 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Руки и демонстрация
Взять в руки и показать
Самая простая демонстрация: масштаб и ощущение в руке.
A hand with natural nails reaches into frame and picks up {PRODUCT} from a wooden table, turns it toward the camera to show the front, then the side, phone-camera look, natural window light, slight handheld movement, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Руки и демонстрация
Руки при распаковке
Момент прибытия: упаковка, первый взгляд, первое касание.
Top-down shot of two hands opening a plain shipping box on a bed with white sheets, lifting out {PRODUCT} and holding it up to the camera, soft morning light, handheld phone framing, real and unpolished, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Руки и демонстрация
Использование по главному назначению
Кульминационный кадр. Показывает одно главное назначение товара, крупно и медленно.
Close-up of hands using {PRODUCT} for its main job in a real home setting, the result clearly visible in frame, the product stays sharp and fully recognizable, natural light, steady handheld camera, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Руки и демонстрация
До и после одним движением
Одно непрерывное действие, превращающее проблему в результат.
Locked-off close-up of the problem state, then a hand uses {PRODUCT} and the scene changes to the solved state in one continuous motion, same angle and light before and after, 6 seconds, no cuts, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Лайфстайл-сцены
Утро на кухне
Дом, кухня, товары для здоровья и повседневного использования.
A bright kitchen at 8am, sunlight through the window, a woman in a soft grey sweater reaches for {PRODUCT} on the counter and uses it as part of her morning routine, candid documentary framing, warm color, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Лайфстайл-сцены
Расслабление перед сном
Лампы, уход за кожей, товары для сна и релаксации.
A cozy bedroom at night, warm low light, a person settles into bed and reaches over to {PRODUCT} on the nightstand, the room glows a little warmer, slow push-in, calm mood, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Лайфстайл-сцены
Рабочее место
Техника, канцелярия, товары для офиса и гейминга.
Top-down shot of a clean wooden desk with a laptop and a coffee cup, a hand places {PRODUCT} into the setup and adjusts it, everything clicks into place, soft daylight, satisfying tidy composition, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Лайфстайл-сцены
Золотой час на улице
Мода, спорт, путешествия и товары для активного отдыха.
Golden hour on a quiet city street, a young man walks toward the camera wearing or carrying {PRODUCT}, the low sun behind him, gentle lens flare, tracking shot, natural movement, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры блогера (UGC)
Говорит на камеру с товаром в руках
Классический обзор от блогера. Голос и слова добавляются в CartViral.
Front-facing phone camera, a woman in her late twenties in her living room holds {PRODUCT} next to her face and talks to the camera, natural expressions, small hand gestures, slightly imperfect framing, soft daylight, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры блогера (UGC)
Примерка перед зеркалом
Одежда, аксессуары и бьюти: look в стиле get ready with me.
Mirror selfie video in a bedroom, a woman holds her phone and turns side to side to show {PRODUCT}, then steps closer to the mirror for a detail, casual and real, warm indoor light, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры блогера (UGC)
Обзор в машине
Привычная для блогеров обстановка для честных мнений.
A man in the driver's seat of a parked car, phone on the dashboard, he holds up {PRODUCT} to the camera and talks about it, daylight through the windshield, natural and unpolished, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры блогера (UGC)
Первая реакция при первой пробе
Вкус, аромат, ощущение: честная первая реакция продаёт.
Close-up of a young woman trying {PRODUCT} for the first time, a genuine surprised and delighted reaction, she looks back at the camera, phone-camera framing, soft window light, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying и ASMR
Макро текстуры
Бьюти, еда, слайм, пена: всё, что имеет текстуру.
Extreme macro of {PRODUCT}'s texture being touched and spread slowly by a fingertip, glossy highlights, slow motion, very shallow depth of field, ASMR mood, 5 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying и ASMR
Наливание или сдавливание
Жидкости, кремы, соусы, напитки.
Slow-motion close-up of {PRODUCT} being poured or squeezed into a clear glass or onto a spoon, a smooth even flow catching the light, clean background, 5 seconds, loopable, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying и ASMR
Клик, щелчок, подходит точно
Вещи, которые защёлкиваются, кликают, складываются или идеально подходят.
Close-up of hands fitting {PRODUCT} into place, a perfect snug click, a tiny pause on the finished result, crisp focus, clean neutral background, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying и ASMR
От темноты к свету
Лампы, LED, светящиеся и электронные товары.
A dark room, a hand switches on {PRODUCT} and warm light blooms across the walls and ceiling, the camera slowly pulls back to reveal the whole room transformed, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Рекламные кадры
Проблема, первый кадр
Первые 2 секунды рекламы «проблема-решение».
Расстроенный человек столкнулся с повседневной проблемой, которую решает товар, снято в реальном доме, выразительно, но естественно, в стиле съёмки с телефона, проблема очевидна без слов, 3 секунды, без текста.
Рекламные кадры
Сравнение «мы против них»
Доказательство рядом. Лучше всего работает, когда разница видна.
Split-screen, the left side shows a generic alternative failing at the task, the right side shows {PRODUCT} doing it well, same angle and light on both sides, simultaneous action, 6 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Рекламные кадры
Финальный хиро-кадр
Последний кадр рекламы, с местом для текста вашего предложения, добавленного при монтаже.
{PRODUCT} centered on a clean bold color backdrop that matches its packaging, soft shadow, the camera settles to a stop, empty space above the product for text, 3 seconds, no text in the video. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Рекламные кадры
Открывающий кадр, останавливающий скролл
Визуальный сюрприз в первую секунду платной рекламы.
A person does a double take at {PRODUCT} on a shelf, quick natural reaction, the camera whip-pans to the product and snaps into focus, energetic handheld feel, 3 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Фото карточки и соцсетей
Главное изображение на белом фоне
Главное изображение маркетплейса. Для Amazon используйте своё реальное фото, вырезанное на чисто белом: именно это делает наш формат Фото товара.
Professional e-commerce packshot of {PRODUCT} on a pure white background (RGB 255,255,255), the product filling about 85% of the frame, soft even studio lighting, a subtle natural shadow beneath, sharp focus edge to edge, no props, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Фото карточки и соцсетей
Студийная сцена
Второе изображение карточки или обложка карусели для соцсетей.
Studio product photograph of {PRODUCT} on a sculpted plaster pedestal, soft pastel backdrop, one or two minimal props that hint at its use, directional soft light with gentle shadows, editorial look, square 1:1. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Фото карточки и соцсетей
Фотосъёмка с моделью
Фото с моделью и лайфстайл для моды, бьюти и аксессуаров.
Editorial fashion photo of a model wearing or using {PRODUCT}, natural pose, clean urban background, soft daylight, 85mm lens look, the product clearly visible and in focus, magazine quality, vertical 4:5. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Фото карточки и соцсетей
Flat lay
Наборы, комплекты, бьюти-сеты и фото «что в коробке».
Top-down flat lay of {PRODUCT} arranged with its parts and a few complementary items on a linen surface, even soft light, balanced composition with breathing space, square 1:1, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры серий и историй
Cold open
Эпизод 1, секунда 1: бросьте зрителя прямо в середину момента.
A tense, funny moment in a small apartment: a woman freezes mid-step as she notices {PRODUCT} on the table, a dramatic slow push-in on her face, then a cut to the product, cinematic vertical framing, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры серий и историй
Представление постоянного персонажа
Представьте персонажа, за которым будет следить ваша аудитория в каждом эпизоде.
A friendly man in his thirties in his home workshop looks straight into the camera and raises an eyebrow, {PRODUCT} on the bench beside him, warm tungsten light, vertical cinematic framing, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры серий и историй
Кадр-клиффхэнгер
Последние 3 секунды эпизода: открытый вопрос, из-за которого хотят посмотреть часть 2.
A doorbell rings, a woman turns toward the door holding {PRODUCT}, the camera slowly pushes in on her surprised face, the scene freezes just before she opens it, moody evening light, 4 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Кадры серий и историй
Товар как поворот сюжета
Момент, где товар меняет историю, а не прерывает её.
In the middle of a small everyday disaster, a friend hands over {PRODUCT} and the situation turns around, quick reaction shots, comedic timing, vertical framing, natural light, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.