Packshot and hero shots
Slow hero push-in
The first or last shot of any clip, or a product page loop.
Slow cinematic push-in on {PRODUCT} standing on a matte stone surface, soft key light from the left, gentle rim light separating it from a dark warm background, shallow depth of field, tiny dust particles in the light, 6 seconds, smooth gimbal motion, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot and hero shots
Turntable 360
Shows every side in one shot. Good for listings and marketplace video slots.
{PRODUCT} rotating slowly 360 degrees on a white turntable, seamless light grey studio background, even softbox lighting from both sides, locked-off camera at product height, crisp focus, 8 seconds, loopable, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot and hero shots
Macro detail glide
Proves quality: stitching, finish, texture, the part competitors cut corners on.
Extreme macro lens gliding sideways across the surface of {PRODUCT}, revealing fine texture and finish, raking light that shows every detail, very shallow depth of field, slow motion, 5 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Packshot and hero shots
Levitation reveal
A scroll-stopping opener for gadgets, beauty and accessories.
{PRODUCT} floating and slowly turning in mid-air above a reflective black surface, its reflection below, a soft spotlight fades up from darkness, subtle particles drift past, camera slowly orbits a quarter turn, 6 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Hands and demo
Pick up and show
The simplest demo: scale and feel in the hand.
A hand with natural nails reaches into frame and picks up {PRODUCT} from a wooden table, turns it toward the camera to show the front, then the side, phone-camera look, natural window light, slight handheld movement, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Hands and demo
Unboxing hands
The arrival moment: packaging, first look, first touch.
Top-down shot of two hands opening a plain shipping box on a bed with white sheets, lifting out {PRODUCT} and holding it up to the camera, soft morning light, handheld phone framing, real and unpolished, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Hands and demo
Using it for its main job
The payoff shot. Shows the one thing the product is for, big and slow.
Close-up of hands using {PRODUCT} for its main job in a real home setting, the result clearly visible in frame, the product stays sharp and fully recognizable, natural light, steady handheld camera, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Hands and demo
Before and after in one move
One continuous action that turns the problem into the result.
Locked-off close-up of the problem state, then a hand uses {PRODUCT} and the scene changes to the solved state in one continuous motion, same angle and light before and after, 6 seconds, no cuts, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Lifestyle scenes
Morning kitchen
Home, kitchen, wellness and daily-use products.
A bright kitchen at 8am, sunlight through the window, a woman in a soft grey sweater reaches for {PRODUCT} on the counter and uses it as part of her morning routine, candid documentary framing, warm color, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Lifestyle scenes
Bedside wind-down
Lamps, skincare, sleep and relaxation products.
A cozy bedroom at night, warm low light, a person settles into bed and reaches over to {PRODUCT} on the nightstand, the room glows a little warmer, slow push-in, calm mood, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Lifestyle scenes
Desk setup
Tech, stationery, office and gaming accessories.
Top-down shot of a clean wooden desk with a laptop and a coffee cup, a hand places {PRODUCT} into the setup and adjusts it, everything clicks into place, soft daylight, satisfying tidy composition, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Lifestyle scenes
Golden hour outdoors
Fashion, sport, travel and outdoor products.
Golden hour on a quiet city street, a young man walks toward the camera wearing or carrying {PRODUCT}, the low sun behind him, gentle lens flare, tracking shot, natural movement, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Creator (UGC) shots
Talking to camera with the product
The classic creator review. The voice and words are added in CartViral.
Front-facing phone camera, a woman in her late twenties in her living room holds {PRODUCT} next to her face and talks to the camera, natural expressions, small hand gestures, slightly imperfect framing, soft daylight, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Creator (UGC) shots
Mirror try-on
Clothing, accessories and beauty: the get-ready-with-me look.
Mirror selfie video in a bedroom, a woman holds her phone and turns side to side to show {PRODUCT}, then steps closer to the mirror for a detail, casual and real, warm indoor light, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Creator (UGC) shots
Car review
A trusted creator setting for honest takes.
A man in the driver's seat of a parked car, phone on the dashboard, he holds up {PRODUCT} to the camera and talks about it, daylight through the windshield, natural and unpolished, 8 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Creator (UGC) shots
First try reaction
Taste, scent, feel: the honest first reaction sells.
Close-up of a young woman trying {PRODUCT} for the first time, a genuine surprised and delighted reaction, she looks back at the camera, phone-camera framing, soft window light, 6 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying and ASMR
Texture macro
Beauty, food, slime, foam: anything with a texture.
Extreme macro of {PRODUCT}'s texture being touched and spread slowly by a fingertip, glossy highlights, slow motion, very shallow depth of field, ASMR mood, 5 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying and ASMR
Pour or squeeze
Liquids, creams, sauces, drinks.
Slow-motion close-up of {PRODUCT} being poured or squeezed into a clear glass or onto a spoon, a smooth even flow catching the light, clean background, 5 seconds, loopable, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying and ASMR
Click, snap, fit
Things that snap, click, fold or fit perfectly.
Close-up of hands fitting {PRODUCT} into place, a perfect snug click, a tiny pause on the finished result, crisp focus, clean neutral background, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Satisfying and ASMR
Lights off to lights on
Lamps, LED, glowing and electronic products.
A dark room, a hand switches on {PRODUCT} and warm light blooms across the walls and ceiling, the camera slowly pulls back to reveal the whole room transformed, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Paid ad frames
The problem, frame one
The first 2 seconds of a problem-solution ad.
A frustrated person facing the everyday problem the product solves, shot in a real home, expressive but natural, handheld phone look, the problem obvious without any words, 3 seconds, no text.
Paid ad frames
Us vs them comparison
Side-by-side proof. Works best when the difference is visible.
Split-screen, the left side shows a generic alternative failing at the task, the right side shows {PRODUCT} doing it well, same angle and light on both sides, simultaneous action, 6 seconds, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Paid ad frames
Hero end frame
The last frame of an ad, with space for your offer text added in the edit.
{PRODUCT} centered on a clean bold color backdrop that matches its packaging, soft shadow, the camera settles to a stop, empty space above the product for text, 3 seconds, no text in the video. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Paid ad frames
Scroll-stopper opener
A visual surprise in the first second of a paid ad.
A person does a double take at {PRODUCT} on a shelf, quick natural reaction, the camera whip-pans to the product and snaps into focus, energetic handheld feel, 3 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Listing and social photos
Main image on white
Marketplace main image. For Amazon, use your real photo cut out on pure white: our Product photos format does exactly that.
Professional e-commerce packshot of {PRODUCT} on a pure white background (RGB 255,255,255), the product filling about 85% of the frame, soft even studio lighting, a subtle natural shadow beneath, sharp focus edge to edge, no props, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Listing and social photos
Studio scene
A secondary listing image or the cover of a social carousel.
Studio product photograph of {PRODUCT} on a sculpted plaster pedestal, soft pastel backdrop, one or two minimal props that hint at its use, directional soft light with gentle shadows, editorial look, square 1:1. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Listing and social photos
Model photoshoot
On-model and lifestyle images for fashion, beauty and accessories.
Editorial fashion photo of a model wearing or using {PRODUCT}, natural pose, clean urban background, soft daylight, 85mm lens look, the product clearly visible and in focus, magazine quality, vertical 4:5. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Listing and social photos
Flat lay
Kits, bundles, beauty sets and what's-in-the-box images.
Top-down flat lay of {PRODUCT} arranged with its parts and a few complementary items on a linen surface, even soft light, balanced composition with breathing space, square 1:1, no text. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Series and story frames
Cold open
Episode 1, second 1: drop the viewer into the middle of a moment.
A tense, funny moment in a small apartment: a woman freezes mid-step as she notices {PRODUCT} on the table, a dramatic slow push-in on her face, then a cut to the product, cinematic vertical framing, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Series and story frames
Recurring character intro
Introduce the character your audience will follow every episode.
A friendly man in his thirties in his home workshop looks straight into the camera and raises an eyebrow, {PRODUCT} on the bench beside him, warm tungsten light, vertical cinematic framing, 5 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Series and story frames
Cliffhanger frame
The last 3 seconds of an episode: an open question that makes people follow for part 2.
A doorbell rings, a woman turns toward the door holding {PRODUCT}, the camera slowly pushes in on her surprised face, the scene freezes just before she opens it, moody evening light, 4 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.
Series and story frames
Product as the plot twist
The beat where the product changes the story instead of interrupting it.
In the middle of a small everyday disaster, a friend hands over {PRODUCT} and the situation turns around, quick reaction shots, comedic timing, vertical framing, natural light, 7 seconds. Keep the product exactly as in the reference photo: same shape, color, materials, label and proportions.