Shopify affiliate commission benchmarks
Data checked: 2026-09-24 ยท 400 programs
How commissions are spread
| Commission | Programs | Share |
|---|---|---|
| Under 10% | 62 | 16% |
| 10-14% | 205 | 53% |
| 15-19% | 70 | 18% |
| 20-29% | 48 | 12% |
| 30% and more | 5 | 1% |
10 programs pay a flat amount per order instead of a percentage (for example 5,00 EUR per order); they are not in the percentage stats.
Commission by niche
| Niche | Programs | Median | Highest |
|---|---|---|---|
| Skincare | 40 | 15% | 35% |
| Supplements and wellness | 39 | 10% | 30% |
| Baby and kids | 19 | 10% | 30% |
| Pets | 27 | 10% | 30% |
| Fashion and apparel | 40 | 10% | 25% |
| Beauty and makeup | 40 | 10% | 25% |
| Haircare | 20 | 10% | 25% |
| Jewelry and accessories | 19 | 10% | 20% |
| Home and living | 38 | 10% | 20% |
| Food and drink | 19 | 10% | 20% |
| Outdoor and travel | 19 | 10% | 20% |
| Kitchen | 8 | 10% | 15% |
| Fitness and sports | 24 | 10% | 15% |
| Gadgets and tech accessories | 38 | 8% | 15% |
Highest commissions in the sample
| Brand | Commission | Niche |
|---|---|---|
| IOKA Skin+Science | 35% | Skincare |
| Mother's Choice | 30% | Baby and kids |
| ADIDOG.PET | 30% | Pets |
| Anadoa Naturhaus | 30% | Skincare |
| Be Forever Younger | 30% | Supplements and wellness |
| HoopDee, Inc | 25% | Baby and kids |
| Bharara Beauty | 25% | Beauty and makeup |
| Takma Takma | 25% | Beauty and makeup |
| Beach and Barn | 25% | Fashion and apparel |
| American Culture Brands | 25% | Haircare |
Methodology
- Source: each brand's public affiliate signup page on UpPromote (289), GoAffPro (111), read on 2026-09-24.
- Percentage programs use the highest stated rate; ranges count at their top. Flat per-order programs are listed separately.
- This is a sample of brands that use these Shopify affiliate apps, not all Shopify stores. Terms change; each brand page shows the date it was checked.
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See how it works for brandsFAQ
What is a good affiliate commission for a Shopify store?
In our sample of 400 Shopify brand programs the median is 10% and half sit between 10% and 15%. Offering 15% or more puts a brand in the top quarter.
What cookie length do Shopify affiliate programs use?
246 of 280 programs that state a cookie use 30 days; the median is 30 days.
Which niches pay affiliates the most?
Skincare (median 15%) and the niches listed above it in the table. Consumables with repeat purchases tend to afford higher rates.
How was this data collected?
From each brand's public affiliate signup page on UpPromote or GoAffPro, checked on 2026-09-24. It is a sample of brands using those two Shopify apps, not every Shopify store.
Cite as: CartViral, "Shopify affiliate commission benchmarks", 2026-09-24, https://cartviral.com/shopify-affiliate-commission-benchmarks