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Academy · Copy and SEO

Listing copy and SEO for Amazon, Etsy and Shopify

Search is where buyers with intent come from, and now AI assistants answer shopping questions too. Each platform indexes copy by its own rules: write to them and you get found.

13 tags, 20 chars

Etsy gives every listing 13 tags of up to 20 characters each (Etsy Help Center). Use all 13.

75 + 125

Amazon is moving most categories to 75-character titles plus a new 125-character Item Highlights field (reported from July 27, 2026; check your category in Seller Central).

249 bytes

Amazon backend search terms in the US, UK and EU; going over silently drops the whole field.

Amazon

  1. Title: brand, product type and the one detail that decides the purchase, inside the title limit for your category. Put the next layer of detail in Item Highlights.
  2. 5 bullets, about 200 to 250 characters each, under about 1,000 in total so they are not cut on phones. One benefit per bullet, backed by a fact.
  3. Backend search terms: space-separated words not already in the title or bullets, under the byte limit, no brand names, ASINs or promo words.

Etsy and Shopify

  1. Etsy: lead the title with what the item is, use all 13 tags for the phrases people search (occasion and gift phrases belong in tags).
  2. Shopify title tag: about 50 to 60 characters. Meta description: about 140 to 160 characters, the key message in the first 120 because phones cut there.
  3. URL handle: 3 to 5 words, lowercase, hyphenated, keyword first; set a redirect if you change it.

Be the product AI assistants recommend

Do
  • Complete product structured data: a name plus offers (price, availability) and, when you have them, reviews and rating
  • Keep your Google Merchant Center feed complete: Google ties feed completeness to visibility in AI Overviews and AI Mode
  • Answer real buyer questions on the page in plain words (the FAQ CartViral writes)
  • If you sell through ChatGPT shopping, the Agentic Commerce product feed is a separate submission
Avoid
  • Assuming the old 200-character Amazon title still applies
  • Promo words, URLs or contact details in Amazon backend terms
  • Counting on FAQ markup alone: Google stopped showing FAQ rich results in classic search in May 2026, the questions still help AI answers

Questions

Does CartViral invent features?

No. Every line comes from your product page and photos; a claim the facts do not support is left out.

How do I test a new title?

On Amazon with Brand Registry, use Manage Your Experiments (main image first, then title). Elsewhere, change one element at a time and compare equal periods.

Is the copy saved?

Yes. A finished set is saved per product and opens free; rewriting costs 1 credit.

Sources

Make it with Text and SEO

Amazon title and bullets, store SEO title and meta description, 13 Etsy tags and an FAQ with markup for AI search, written only from your product's facts. 1 credit a set.

Open Text and SEO