Reels series episode
Series drive follows, saves and return viewers (Meta Series, TikTok Minis); the product drives the plot.
Beat by beat
Timing for a 52-second clip.
'Part N:' + the most dramatic frame
desire / conflict of the hero
the product changes the situation
reactions / consequence
a question that pulls into the next part
At a glance
- Length: 40-60 s (default 52 s)
- Voice: Characters talk to each other
- Person on screen: yes
- Best for: fashion and accessories, gadgets and handheld products, beauty and skincare, pet products, wellness and body care, food and drink, home decor
- In CartViral: AI series, 25 credits a clip
Hook lines
- Part 1: I wore it to my ex's engagement
- Part 3: she finally ___
- Day 4 of ___
How the product sells
Chekhov's product: introduced early, pays off at the climax; if you cut it out, the plot breaks.
Shots
Cinematic but phone-native; recurring locations and the same cast in every episode.
Caption idea
'Part N' + 'follow for part N+1' + link in bio (never 'comment for part 2' - engagement bait)
Avoid
- The product only as a prop
- Characters naming the brand
- Ending without a hook
- 'comment for part 2'
Questions
How long should a video in the Reels series episode format be?
40 to 60 seconds. 52 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
Chekhov's product: introduced early, pays off at the climax; if you cut it out, the plot breaks.
What should the caption say?
'Part N' + 'follow for part N+1' + link in bio (never 'comment for part 2' - engagement bait)
Make this scenario from your product: Reels series episode
CartViral writes the script from your product page and renders it. 25 credits a clip, 18 free credits to start.