Scenario bank · Creator UGC

Watch before you buy (UGC)

Practical tips (size up, how to use) save buyers from mistakes - high saves and shares, strong intent.

Beat by beat

Timing for a 32-second clip.

0-6 s
hook

talking to camera: 'don't buy the ___ until you watch this'

6-16 s
tip1

voiceover: the first tip from the facts, shown

16-26 s
tip2

voiceover: the second tip, shown

26-32 s
payoff

the product used right, a satisfied sign-off

At a glance

  • Length: 25-40 s (default 32 s)
  • Voice: Creator talks on camera
  • Person on screen: yes
  • Best for: fashion and accessories, beauty and skincare, gadgets and handheld products, wellness and body care, home improvement
  • In CartViral: Creator UGC, 12 credits a clip

Hook lines

  • don't buy the ___ until you watch this
  • things I wish I knew before buying ___
  • size up. trust me.

How the product sells

The tips are about getting the most from the product - buying it is assumed, not pushed.

Shots

Talking to camera holding the product for the hook and the close; the tips demonstrated with hands and the product between them.

Caption idea

'save this for later' + link in bio

Avoid

  • Tips not backed by the dossier facts
  • Warnings that scare people off

Questions

How long should a video in the Watch before you buy (UGC) format be?

25 to 40 seconds. 32 seconds is the default the CartViral engine starts from.

How does the product sell without a hard sell?

The tips are about getting the most from the product - buying it is assumed, not pushed.

What should the caption say?

'save this for later' + link in bio

Make this scenario from your product: Watch before you buy (UGC)

CartViral writes the script from your product page and renders it. 12 credits a clip, 18 free credits to start.

Make this