Before / after
The fastest proof format; the transformation is the payoff.
Beat by beat
Timing for a 22-second clip.
the honest before
the product being used
the after, same framing
At a glance
- Length: 15-30 s (default 22 s)
- Voice: No voice: music and on-screen text
- Person on screen: no
- Best for: beauty and skincare, home decor, home improvement, gadgets and handheld products
- In CartViral: AI story, 6 credits a clip
Hook lines
- the same ___, 20 seconds apart
- I can't believe this is the same ___
- watch the ___ disappear
How the product sells
Same framing before/after; the product in hands during the change.
Shots
Locked framing for before and after, handheld for the action.
Caption idea
Short + 'link in bio'
Avoid
- Fake or exaggerated afters
- Health/skin medical claims
Related scenarios
Satisfying demo loop
Pure visual payoff: people rewatch the satisfying moment; high completion and loop rate.
Try-on / fit check
Fashion's native language: the fit and movement sell; viewers imagine themselves in it.
Reaction / double take
Other people's reaction is the proof; the viewer wants the effect, not the product.
Problem → hack
Relatable frustration holds attention; the product lands as a clever fix, not a pitch.
3 ways / 3 moments
Saves and shares: a mini-guide; versatility sells without a pitch.
Don't show this to a [persona]
Reverse-psychology identity hook; the tagged persona shares it. Proven viral pattern (LED dog shoes reference).
Questions
How long should a video in the Before / after format be?
15 to 30 seconds. 22 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
Same framing before/after; the product in hands during the change.
What should the caption say?
Short + 'link in bio'
Make this scenario from your product: Before / after
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.