Problem → hack
Relatable frustration holds attention; the product lands as a clever fix, not a pitch.
Beat by beat
Timing for a 30-second clip.
the frustrating moment everyone knows, the product already glimpsed
show it failing the old way, fast
the product fixes it on camera (in use by second 5-8)
the clean result + a small surprise
At a glance
- Length: 22-38 s (default 30 s)
- Voice: Voice-over
- Person on screen: no
- Best for: gadgets and handheld products, home decor, home improvement, wellness and body care, beauty and skincare, pet products
- In CartViral: AI story, 6 credits a clip
Hook lines
- if you ___ this is for you
- stop doing ___ like this
- the ___ hack I can't unsee
- this is your sign to ___
How the product sells
The problem in a few seconds, then the product fixes it on camera by second 5-8; most of the clip is the fix and the payoff.
Shots
Hands POV, the failure in close-up, the fix in one take, result reveal.
Caption idea
Problem line + 'found it, link in bio'
Avoid
- Overselling the problem with fake drama
- Claims the facts don't support
Related scenarios
Satisfying demo loop
Pure visual payoff: people rewatch the satisfying moment; high completion and loop rate.
Try-on / fit check
Fashion's native language: the fit and movement sell; viewers imagine themselves in it.
Reaction / double take
Other people's reaction is the proof; the viewer wants the effect, not the product.
Before / after
The fastest proof format; the transformation is the payoff.
3 ways / 3 moments
Saves and shares: a mini-guide; versatility sells without a pitch.
Don't show this to a [persona]
Reverse-psychology identity hook; the tagged persona shares it. Proven viral pattern (LED dog shoes reference).
Questions
How long should a video in the Problem → hack format be?
22 to 38 seconds. 30 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
The problem in a few seconds, then the product fixes it on camera by second 5-8; most of the clip is the fix and the payoff.
What should the caption say?
Problem line + 'found it, link in bio'
Make this scenario from your product: Problem → hack
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.