Try-on / fit check
Fashion's native language: the fit and movement sell; viewers imagine themselves in it.
Beat by beat
Timing for a 28-second clip.
a striking full-body moment in the outfit (turn, walk, mirror)
close-ups of the details that make it special (cut, fabric, back)
walking, turning, sitting - how it moves in real life
the reaction or the occasion it's for
At a glance
- Length: 20-38 s (default 28 s)
- Voice: Voice-over
- Person on screen: yes
- Best for: fashion and accessories
- In CartViral: AI story, 6 credits a clip
Hook lines
- the back of this though
- fit check for ___
- rate this fit
- I found THE ___ for ___
- POV: you finally found what to wear to ___
How the product sells
The garment is worn by an everyday person like the buyer, in a real home or street; details are shown as she moves, never listed.
Shots
Mirror shots, full-body walk toward camera, 360 turn, detail macro, one occasion scene.
Caption idea
Occasion + 'link in bio for the ___'
Avoid
- Garment folded or on a hanger as the main shot
- Packaging
- Static poses
- The garment changing colour between shots
Related scenarios
Satisfying demo loop
Pure visual payoff: people rewatch the satisfying moment; high completion and loop rate.
Reaction / double take
Other people's reaction is the proof; the viewer wants the effect, not the product.
Problem → hack
Relatable frustration holds attention; the product lands as a clever fix, not a pitch.
Before / after
The fastest proof format; the transformation is the payoff.
3 ways / 3 moments
Saves and shares: a mini-guide; versatility sells without a pitch.
Don't show this to a [persona]
Reverse-psychology identity hook; the tagged persona shares it. Proven viral pattern (LED dog shoes reference).
Questions
How long should a video in the Try-on / fit check format be?
20 to 38 seconds. 28 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
The garment is worn by an everyday person like the buyer, in a real home or street; details are shown as she moves, never listed.
What should the caption say?
Occasion + 'link in bio for the ___'
Make this scenario from your product: Try-on / fit check
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.