Before and after: product video template
Last updated: 24 September 2026 · 35 seconds
A 35 seconds template for short product videos. Follow the beats in order: each one has a job, and the notes say what breaks it.
Beat by beat
| Time | What happens |
|---|---|
| 0-0.5s | after flash hookFlash AFTER for 0.5s as curiosity hook |
| 0.5-4s | dramatic beforeExaggerate the ugly before; contrast = payoff |
| 4-20s | process timelapseCompress process; trending audio; keep visual change every 2-3s |
| 20-25s | reveal0.5s dissolve at reveal performs best in tests |
| 25-35s | glamour pan ctaResult pan + text CTA |
When to use it
Works with 2 photos + transition + trending audio; catalog photo can be the AFTER; highest-ROI format for photo-only sellers
Fits: cleaning, beauty, home, fitness, detailing, plants.
Can be made from: catalog.
Get this script written for your product
The free script generator writes the shot, on-screen text and voiceover for every beat. CartViral can then make the clip from your product photos.
Write my script (free)More templates: Demo loop · Problem, solution, proof · TikTok made me buy it review · Finds listicle · Photo carousel · Lifestyle loop · POV text overlay · Unboxing and packing ASMR · Restock and organization · Founder story