Problem, solution, proof: product video template
Last updated: 24 September 2026 · 30 seconds
A 30 seconds template for short product videos. Follow the beats in order: each one has a job, and the notes say what breaks it.
Beat by beat
| Time | What happens |
|---|---|
| 0-1s | visual pattern interruptMotion in frame 1 + on-screen hook text (mute test must pass) |
| 0-3s | relatable problemShow the mess/fail, spoken hook <=14 words |
| 3-8s | product entersProduct clear by 5-8s, never past 8s (reads as bait-and-switch) |
| 8-15s | product in actionCut every 2-3s, alternate wide/medium/close |
| 15-25s | satisfying resultBefore/after or reaction; the money shot of the category |
| 25-30s | soft ctaCTA only where ~70% of viewers remain; never in first seconds |
Get this script written for your product
The free script generator writes the shot, on-screen text and voiceover for every beat. CartViral can then make the clip from your product photos.
Write my script (free)More templates: Demo loop · Before and after · TikTok made me buy it review · Finds listicle · Photo carousel · Lifestyle loop · POV text overlay · Unboxing and packing ASMR · Restock and organization · Founder story