Demo loop: product video template
Last updated: 24 September 2026 · 15 seconds
A 15 seconds template for short product videos. Follow the beats in order: each one has a job, and the notes say what breaks it.
Beat by beat
| Time | What happens |
|---|---|
| 0-0.5s | prehook payoff flashFlash the payoff frame before anything else (craft: buys 2s retention) |
| 0.5-3s | satisfying actionOne action close-up: click, pour, seal, fold; product sound live, no VO needed |
| 3-10s | action completesMicro-variation or second angle; visual change every 2-3s |
| 10-15s | loop seamLast frame = first frame; no CTA; >100% completion loops earn 3-4x reach |
When to use it
#1 use case for i2v from a single catalog photo; loop-cut automatable; >100% completion = 3-4x reach; weak for motionless products
Fits: gadget, kitchen, tools, toys, mechanism.
Can be made from: ai scene.
Get this script written for your product
The free script generator writes the shot, on-screen text and voiceover for every beat. CartViral can then make the clip from your product photos.
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