Finds listicle: product video template
Last updated: 24 September 2026 · 36 seconds
A 36 seconds template for short product videos. Follow the beats in order: each one has a job, and the notes say what breaks it.
Beat by beat
| Time | What happens |
|---|---|
| 0-3s | list hookTest/countdown or curiosity hook ('I tested N, only M are worth it'); tease the best item to open the 'what's #1' gap |
| 3-10s | item 1Each item = mini-hook: product in action 1-2s BEFORE the VO benefit; price + one-line benefit overlay |
| 10-17s | item 25-8s per item; visual change every 2-3s inside each item |
| 17-24s | item 32026 'Emotional ROI' shift: justify the why ('this solved X'), not pure impulse |
| 24-31s | item best lastStrongest item last pays off the countdown tease; optional items 4-5 extend by 5-8s each, cap 45s total |
| 31-36s | verdict ctaOne-line verdict + soft CTA; saves are the money metric (educational lists save 3.2x) |
Rules for this template
- Products: 3-5
- Seconds per product: 5-8
- Max length, seconds: 45
When to use it
3-5 products, 5-8s each, VO + price + one-line benefit; 2026 shift: justify the why (Emotional ROI), not pure impulse
Fits: gadget, home, kitchen, car, desk, pets, multi sku.
Can be made from: catalog.
Get this script written for your product
The free script generator writes the shot, on-screen text and voiceover for every beat. CartViral can then make the clip from your product photos.
Write my script (free)More templates: Demo loop · Problem, solution, proof · Before and after · TikTok made me buy it review · Photo carousel · Lifestyle loop · POV text overlay · Unboxing and packing ASMR · Restock and organization · Founder story