Build a stack
Jewelry's native format: adding pieces one by one is satisfying and shows how it's worn.
Beat by beat
Timing for a 22-second clip.
bare wrist/neck
pieces added one by one, the product as the hero piece
the finished stack in light, a hand gesture
At a glance
- Length: 15-30 s (default 22 s)
- Voice: No voice: music and on-screen text
- Person on screen: yes
- Best for: fashion and accessories
- In CartViral: AI story, 6 credits a clip
Hook lines
- build a stack with me
- the piece that ties it together
- wait for the last one
How the product sells
The product is the hero piece that completes the stack.
Shots
Macro on hands/neck, sparkle in window light.
Caption idea
'which one is your favourite?' + link in bio
Avoid
- Too many pieces hiding the product
Related scenarios
Satisfying demo loop
Pure visual payoff: people rewatch the satisfying moment; high completion and loop rate.
Try-on / fit check
Fashion's native language: the fit and movement sell; viewers imagine themselves in it.
Reaction / double take
Other people's reaction is the proof; the viewer wants the effect, not the product.
Problem → hack
Relatable frustration holds attention; the product lands as a clever fix, not a pitch.
Before / after
The fastest proof format; the transformation is the payoff.
3 ways / 3 moments
Saves and shares: a mini-guide; versatility sells without a pitch.
Questions
How long should a video in the Build a stack format be?
15 to 30 seconds. 22 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
The product is the hero piece that completes the stack.
What should the caption say?
'which one is your favourite?' + link in bio
Make this scenario from your product: Build a stack
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.