How to make product videos for Etsy listings

Last updated: 24 September 2026

Etsy listing videos are 3-15 seconds, up to 2 per listing, up to 100 MB, and play without sound (audio is removed on upload). Etsy recommends at least 1080px and a 2:1 or 1:2 shape, and says listing videos can help how listings appear in Etsy search. Make one from your listing photos: open on the item in use, show one detail and the scale, and put any words on screen, since there's no sound.

Specs quoted from Etsy's help article How to Add Listing Videos, checked 24 September 2026.

Etsy's requirements

Rule	Etsy's limit
Length	3-15 seconds
Videos per listing	Up to 2
File size	Up to 100 MB
File types	Most common formats, including MP4, MOV, AVI, 3GP and MPEG
Resolution	At least 500px; 1080px or more is ideal
Shape	"Should be 2:1 or 1:2"
Sound	Removed on upload

What to show in 15 seconds

0-3 seconds: the item in use: the ring on a hand, the mug steaming, the print on a wall. Not the packaging.
3-8 seconds: the detail that justifies the price: texture, stitching, the engraving.
8-12 seconds: scale, next to a hand or a familiar object.
12-15 seconds: the variations (colors, sizes) or the gift wrap, if you offer it.

With no sound, any words go on screen: short, high contrast, away from the edges.

Making it from your listing photos

You don't need to film. A moving slideshow of 4-6 listing photos works for most handmade and vintage items, and AI image-to-video can add motion to a single shot. In CartViral, paste the Etsy listing link: the photos and description come in, and a montage costs 1 credit (48 free credits, no card). CartViral clips are vertical 1080x1920 MP4 files, about 13-15 seconds long. That's within Etsy's length limit. Etsy asks for 2:1 or 1:2 while a 9:16 clip is slightly wider than 1:2, so check the listing preview before you publish.

Mistakes that waste the video

Opening on a logo or a title card: the first frame is what shoppers see in the listing.
Relying on voiceover or music: Etsy removes it.
Showing a color or finish the item doesn't have: it leads to returns and bad reviews.
Using the same video on every listing: show each item.

The same clip also works on TikTok, Reels and Pinterest to bring shoppers to the listing. Specs for every platform: product videos from photos.

FAQ

How long can an Etsy listing video be?

3 to 15 seconds, per Etsy's help center (checked 24 September 2026).

Do Etsy videos have sound?

No. Etsy removes the audio when you upload a listing video, so put any words on screen.

How many videos can I add to an Etsy listing?

Up to 2 per listing.

What size should an Etsy video be?

Up to 100 MB, at least 500px (1080px or more is ideal), with a 2:1 or 1:2 shape.

Can I make an Etsy video without filming?

Yes: a moving slideshow of your listing photos or AI image-to-video. CartViral imports an Etsy listing link and makes a montage for 1 credit; 48 credits are free.

Make a listing video from your photos

Paste your Etsy listing link. 48 free credits, no card.

Start free

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