How to add a product video to a Shopify product page

Last updated: 24 September 2026

In the Shopify admin, open Products, pick the product and add the video in its Media section; it then shows in the product gallery. Shopify accepts MP4, MOV or WebM, up to 1 GB, up to 10 minutes and up to 4K, and recommends 16:9, 9:16, 4:3, 3:4 or 1:1. For the product page, 10-30 seconds showing the item in use, placed second in the gallery, works better than a long brand film.

Specs from Shopify's help center: product media types and file uploads, checked 24 September 2026.

Shopify's video requirements

Rule	Shopify's limit
Formats	MP4, MOV, WebM (MOV and WebM are served as MP4 or HLS)
File size	Up to 1 GB
Length	0.25 seconds to 10 minutes
Resolution	Up to 4K (4096 x 2160)
Frame rate	Up to 120 fps
Recommended shapes	16:9, 9:16, 4:3, 3:4, 1:1
Playback	Adaptive: 480p, 720p or 1080p depending on the shopper's connection

Upload it

In the Shopify admin, go to Products and open the product.
In Media, add the video file (or drag it in).
Drag it to the position you want in the gallery and save.

Where to put it and how long to make it

Second in the gallery. Keep a clear photo first: it's the thumbnail in collections and search.
10-30 seconds. The product in use, one detail and the scale; save the brand story for another page.
Vertical is fine. Most store traffic is mobile, and 9:16 is on Shopify's recommended list.
Words on screen. Many shoppers browse with the sound off, so don't rely on the voiceover.

Making one from your product photos

Paste the store link into CartViral: it imports the whole catalog (up to 750 products) with photos and descriptions, and makes montages (1 credit), AI story reels (4) or avatar reels (10) for each product. CartViral clips are vertical 1080x1920 MP4 files, about 13-15 seconds long. That's within Shopify's limits as it is. The same file works on TikTok, Reels and Shorts to bring visitors to the page. See Shopify product link to TikTok video.

FAQ

What video format does Shopify accept for products?

MP4, MOV or WebM, up to 1 GB, up to 10 minutes and up to 4K, per Shopify's help center (checked 24 September 2026).

How long should a Shopify product video be?

Shopify allows up to 10 minutes, but a product page video works best at 10-30 seconds: the item in use, one detail and the scale.

Where does the video appear on the product page?

In the product media gallery, in the position you drag it to. Keep a clear photo first, because it's the thumbnail in collections.

Can I use a vertical video on Shopify?

Yes. 9:16 is one of Shopify's recommended shapes, along with 16:9, 4:3, 3:4 and 1:1.

How do I make product videos for my whole Shopify catalog?

CartViral imports a Shopify catalog from one storefront link and makes clips for each product from its photos; 48 free credits, no card.

Videos for every product page

Paste your store link: clips for the whole catalog. 48 free credits.

Start free

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