Brand story
A founder story told as a tiny animated world (the first workshop, the first prototype that grew into the line) makes a small brand lovable and gives buyers a reason to choose it over a copy.
Beat by beat
Timing for a 22-second clip.
the first prototype character in the small starting place at a telling moment
one obstacle the brand story states, shown playfully
the idea grows into the real product line
today: the product in a buyer's real life
back to the first workshop moment
At a glance
- Length: 18-28 s (default 22 s)
- Voice: No voice: the materials' own sounds and light music
- Person on screen: no
- Best for: fashion and accessories, gadgets and handheld products, home decor, food and drink, beauty and skincare, home improvement, pet products, wellness and body care
- Only for: brands with a real founding story in the product brief
- In CartViral: Living characters, 6 credits a clip
Hook lines
- it started on a kitchen table
- this brand began with one ___
- the story of ___
How the product sells
Only events, places and years the seller's brief or the product page state.
Cast
The brand's first material or first prototype as the hero character, the tiny workshop or kitchen as the world, later the product line exact and faceless.
Caption idea
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Avoid
- Inventing founders, years, places or numbers
- Using it without a brand story in the facts
Related scenarios
Made of
People love watching how things are made; materials with faces turn a spec list (wool, leather, brass) into a story they finish and replay, and the finished product lands as the payoff.
Ingredients come alive
Ingredient stories sell skincare, food and supplements; as characters the key ingredients become memorable and the product reads as their home.
Cook with it
A recipe told as a production line of happy ingredients, with the product as the tool or the star ingredient that makes the dish; people save recipes and replay the loop.
The rescue
The everyday problem becomes a cute little troublemaker (a tangle knot, dust bunnies, a crumb gang, a coffee-stain blob) and the product calmly fixes it with its real function: problem and solution in one wordless story people send to friends with the same problem.
Its little friends
The everyday things that live with the product (keys, lipstick, chargers, snacks, toys) become friends, and the product makes their life easy: packing, organizing, a day out. A mini sitcom viewers recognize from their own life.
The family
Every colour, flavour or scent gets a sibling character with its own personality; viewers pick 'theirs', comment it and send it to friends, and the whole line gets seen in one clip.
Questions
How long should a video in the Brand story format be?
18 to 28 seconds. 22 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
Only events, places and years the seller's brief or the product page state.
What should the caption say?
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Make this scenario from your product: Brand story
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.