Cook with it
A recipe told as a production line of happy ingredients, with the product as the tool or the star ingredient that makes the dish; people save recipes and replay the loop.
Beat by beat
Timing for a 20-second clip.
the main ingredient asleep or stretching on the board, the kitchen warm and golden
two or three prep steps, each a character doing its part (a flour puff dusting, an egg cracking itself open happily)
the product does its real job (the pan sizzles, the air fryer basket closes, the blender spins), the ingredients enjoy it like a spa
the finished dish, the ingredients smiling on the plate, a sauce or garnish character adds the last touch
back to the opening frame on the board
At a glance
- Length: 15-25 s (default 20 s)
- Voice: No voice: the materials' own sounds and light music
- Person on screen: no
- Best for: gadgets and handheld products, home decor, food and drink, home improvement
- In CartViral: Living characters, 6 credits a clip
Hook lines
- how ___ is made
- ___ but the ingredients do it themselves
- the laziest ___ recipe
- tonight's ___
How the product sells
The product does exactly what the facts say it does (fries, blends, slices, keeps warm); the dish is ordinary and doable.
Cast
The ingredients of one simple dish as characters; the product either the kitchen tool doing its real job (exact, faceless) or the food product as the star ingredient.
Caption idea
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Avoid
- Ingredients scared, crying or in pain while cooked
- Functions the product does not have
- A dish the product cannot make
Related scenarios
Made of
People love watching how things are made; materials with faces turn a spec list (wool, leather, brass) into a story they finish and replay, and the finished product lands as the payoff.
Ingredients come alive
Ingredient stories sell skincare, food and supplements; as characters the key ingredients become memorable and the product reads as their home.
The rescue
The everyday problem becomes a cute little troublemaker (a tangle knot, dust bunnies, a crumb gang, a coffee-stain blob) and the product calmly fixes it with its real function: problem and solution in one wordless story people send to friends with the same problem.
Its little friends
The everyday things that live with the product (keys, lipstick, chargers, snacks, toys) become friends, and the product makes their life easy: packing, organizing, a day out. A mini sitcom viewers recognize from their own life.
The family
Every colour, flavour or scent gets a sibling character with its own personality; viewers pick 'theirs', comment it and send it to friends, and the whole line gets seen in one clip.
Brand story
A founder story told as a tiny animated world (the first workshop, the first prototype that grew into the line) makes a small brand lovable and gives buyers a reason to choose it over a copy.
Questions
How long should a video in the Cook with it format be?
15 to 25 seconds. 20 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
The product does exactly what the facts say it does (fries, blends, slices, keeps warm); the dish is ordinary and doable.
What should the caption say?
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Make this scenario from your product: Cook with it
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.