Made of
People love watching how things are made; materials with faces turn a spec list (wool, leather, brass) into a story they finish and replay, and the finished product lands as the payoff.
Beat by beat
Timing for an 18-second clip.
a material character mid-action at its most charming (waking up, stretching, tumbling) in a workshop or where the material comes from; the finished product is not in the frame yet
the materials meet and team up, each one's texture and personality clear; still no finished product in the frame
they turn into the product step by step (spinning, stitching, pouring, knitting), the real product appears exactly as in the photos
the finished product in its real life setting, the characters proud around it
back to the opening frame: the first character settles exactly where it started
At a glance
- Length: 15-24 s (default 18 s)
- Voice: No voice: the materials' own sounds and light music
- Person on screen: no
- Best for: fashion and accessories, home decor, gadgets and handheld products, home improvement, wellness and body care
- In CartViral: Living characters, 6 credits a clip
Hook lines
- how your ___ is born
- meet what your ___ is made of
- this is what's inside a ___
- it starts as ___
How the product sells
The product is the result of the story; every material named on screen comes from the facts.
Cast
The materials the facts name (a fluffy wool cloud, a sheet of leather, a spool of thread, a brass buckle, a wax block, a wick), each a character made of that real material; one tiny helper tool (needle, scissors, mallet) may join. The product itself has no face.
Caption idea
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Avoid
- Showing the finished product before the materials become it
- Materials or making steps the facts do not state
- A face on the finished product
- Factory or handmade claims the facts do not make
Related scenarios
Ingredients come alive
Ingredient stories sell skincare, food and supplements; as characters the key ingredients become memorable and the product reads as their home.
Cook with it
A recipe told as a production line of happy ingredients, with the product as the tool or the star ingredient that makes the dish; people save recipes and replay the loop.
The rescue
The everyday problem becomes a cute little troublemaker (a tangle knot, dust bunnies, a crumb gang, a coffee-stain blob) and the product calmly fixes it with its real function: problem and solution in one wordless story people send to friends with the same problem.
Its little friends
The everyday things that live with the product (keys, lipstick, chargers, snacks, toys) become friends, and the product makes their life easy: packing, organizing, a day out. A mini sitcom viewers recognize from their own life.
The family
Every colour, flavour or scent gets a sibling character with its own personality; viewers pick 'theirs', comment it and send it to friends, and the whole line gets seen in one clip.
Brand story
A founder story told as a tiny animated world (the first workshop, the first prototype that grew into the line) makes a small brand lovable and gives buyers a reason to choose it over a copy.
Questions
How long should a video in the Made of format be?
15 to 24 seconds. 18 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
The product is the result of the story; every material named on screen comes from the facts.
What should the caption say?
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Make this scenario from your product: Made of
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.