The family
Every colour, flavour or scent gets a sibling character with its own personality; viewers pick 'theirs', comment it and send it to friends, and the whole line gets seen in one clip.
Beat by beat
Timing for a 15-second clip.
the family in a funny group moment (squeezing into a photo, a race to the front)
each variant's character steps up with its product, one quick gag each
the whole line together, every variant exactly as in the photos
back to the opening group moment
At a glance
- Length: 12-20 s (default 15 s)
- Voice: No voice: the materials' own sounds and light music
- Person on screen: no
- Best for: fashion and accessories, gadgets and handheld products, home decor, food and drink, beauty and skincare, pet products
- Only for: products sold in two or more colours, flavours or scents
- In CartViral: Living characters, 6 credits a clip
Hook lines
- which one are you
- the ___ family
- every ___ has a personality
- pick your fighter
How the product sells
Only variants the photos or facts show; each character matches its variant's real colour.
Cast
One small mascot per variant in the photos or facts, made of that variant's colour, texture or flavour, each with a distinct personality (the bold red one, the calm sage one); every variant of the product shown exactly, faceless.
Caption idea
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Avoid
- Variants the store does not sell
- Engagement bait in the video ('comment your pick')
Related scenarios
Made of
People love watching how things are made; materials with faces turn a spec list (wool, leather, brass) into a story they finish and replay, and the finished product lands as the payoff.
Ingredients come alive
Ingredient stories sell skincare, food and supplements; as characters the key ingredients become memorable and the product reads as their home.
Cook with it
A recipe told as a production line of happy ingredients, with the product as the tool or the star ingredient that makes the dish; people save recipes and replay the loop.
The rescue
The everyday problem becomes a cute little troublemaker (a tangle knot, dust bunnies, a crumb gang, a coffee-stain blob) and the product calmly fixes it with its real function: problem and solution in one wordless story people send to friends with the same problem.
Its little friends
The everyday things that live with the product (keys, lipstick, chargers, snacks, toys) become friends, and the product makes their life easy: packing, organizing, a day out. A mini sitcom viewers recognize from their own life.
Brand story
A founder story told as a tiny animated world (the first workshop, the first prototype that grew into the line) makes a small brand lovable and gives buyers a reason to choose it over a copy.
Questions
How long should a video in The family format be?
12 to 20 seconds. 15 seconds is the default the CartViral engine starts from.
How does the product sell without a hard sell?
Only variants the photos or facts show; each character matches its variant's real colour.
What should the caption say?
1-2 short sentences that name the product type and say it is an AI animation, then 'link in bio', plus 3-5 hashtags
Make this scenario from your product: The family
CartViral writes the script from your product page and renders it. 6 credits a clip, 18 free credits to start.