HeyGen alternatives for product ads and e-commerce videos
Last updated: 9 November 2026 · competitor prices checked 9 November 2026
Disclosure: we make CartViral. Every competitor number on this page comes from the vendor's own page, linked next to it, read on 9 November 2026; where a page did not state something, we say so or leave it out. CartViral prices come from our own price table. Credit prices change often: check before you buy.
HeyGen pricing, from its own page
| Plan | Price | Credits a month | Notable |
|---|---|---|---|
| Free | $0 | None stated | 3 videos a month, watermarked, up to 1 minute each; 500+ stock avatars, 1 custom avatar |
| Creator | $29/mo, or $24/mo billed annually | 600 | Videos up to 30 minutes, 700+ stock avatars, 175+ languages, 1080p, no watermark |
| Pro | $49/mo, or $39/mo billed annually | 1,000 | 4K export, faster processing, more video models |
| Business | $149/mo | 1,500 | Videos up to 60 minutes, 5+ custom avatars, team features; $20 per extra seat |
| Enterprise | Contact sales | Custom | No video length maximum |
From heygen.com/pricing, 9 November 2026. The API has its own pricing; HeyGen also runs an MCP server.
Is HeyGen good for product ads?
For presenter-style videos, yes: many avatars, 175+ languages and long videos. Product Placement combines a product image, an avatar and a script into one video on its Avatar IV engine. Two things to know as a seller:
- It starts from a script and an avatar, not from your catalog. HeyGen's own e-commerce guide for developers builds videos from product data you supply "from your catalog API, database, or CSV" (HeyGen docs).
- Credits buy minutes of video, and the pricing page gives no fixed price per short ad.
HeyGen alternatives for product ads, compared
| Tool | Price from | Free start | AI actors or avatars | Product focus | API / MCP |
|---|---|---|---|---|---|
| CartViral | $49/mo billed yearly, or $59 monthly; 240 credits | 18 credits once, no card | An AI creator cast for each product, or your own brand character | Paste a product or store link; every shot is checked against your product photos | MCP server and REST API |
| MakeUGC | Starter $29/mo billed yearly; 500 credits | Any plan for $1 to try | 300+ actors (1,000+ on Pro) | Product in Hand: actors hold your product; Ad Remake | API and MCP on every plan |
| Arcads | Not public: prices shown at sign-up; plans from 8,000 credits a month | 3-day trial with 1,000 credits; card required | 1,000+ AI actors | Actors can hold your product and wear your clothes | MCP on every plan; public API on Pro and above |
| Creatify | Standard $15/mo, or $10/mo billed annually; 55 credits | Free plan: 10 credits a month, watermarked | 300 actors (1,500 plus custom avatars on Pro) | URL to Video (Amazon, Shopify, App Store, Google Play links); Ad Clone on Pro and up | MCP for Claude and ChatGPT on every paid plan; API plans from $99/mo |
| Pippit | Free plan; Starter shown at EUR 87 a year from Europe | Free daily credits, no card; watermark removal is a paid feature | AI avatars; 1 custom video avatar from Starter | Product link to video; schedules and publishes posts | Not found on its pricing page |
| Topview | Plus $18/mo billed annually ($216 a year, shown at 50% off); 100 credits a month | No free plan found | AI avatars and product avatars | Product URL to marketing and ad video | API and MCP |
Creatify vs HeyGen, Arcads vs HeyGen, MakeUGC vs HeyGen
- Creatify vs HeyGen: Creatify is cheaper for short avatar ads (Standard $15 a month, about 11 fifteen-second avatar videos) and adds URL to Video; HeyGen is better for long, multilingual presenter videos. See Creatify alternatives.
- Arcads vs HeyGen: Arcads is UGC-style with 1,000+ actors who hold your product, priced at sign-up; HeyGen publishes prices and has a free plan. See Arcads alternatives.
- MakeUGC vs HeyGen: MakeUGC is short UGC ads with Product in Hand from $29 a month billed yearly; HeyGen is presenters and translations. See MakeUGC alternatives.
How CartViral differs from HeyGen
- From a link, not a script. Paste a product or store link and CartViral reads the photos and copy; a Shopify storefront imports up to 750 products.
- Every shot checked against your product photos, so the product on screen is the one you ship. Claims come only from your product's own page.
- Short, vertical and made to sell: CartViral clips are vertical 1080x1920 MP4 files, about 13 to 15 seconds long. A creator UGC video is 12 credits ($2.45 on Starter billed yearly), an AI story or ad 6 ($1.23).
- Free start without a watermark: 18 credits once, no card.
- What HeyGen does better: long videos, translation and dubbing into many languages, and avatars of yourself for presenter content. CartViral clips are written and voiced in English, Spanish, German and French.
Related: best AI UGC ad generators · Pippit alternatives · CartViral MCP for agents
FAQ
Is HeyGen free?
HeyGen has a free plan: 3 videos a month, watermarked, up to 1 minute each, with 500+ stock avatars (checked 9 November 2026). Paid plans start with Creator at $29 a month.
How much does HeyGen cost?
Creator is $29 a month ($24 billed annually) for 600 credits, Pro $49 ($39 annually) for 1,000 credits and Business $149 a month for 1,500 credits. Enterprise is custom and the API is priced separately.
What is the best HeyGen alternative for product videos?
For short product ads made from your product link, CartViral (18 free credits, no card). For UGC-style actor ads, MakeUGC or Arcads; for cheap short avatar ads, Creatify.
Can HeyGen avatars hold my product?
HeyGen's Product Placement combines your product image, an avatar and a script in one video. MakeUGC (Product in Hand) and Arcads also have actors hold your product, and CartViral's creator UGC videos show your real product on camera.
Does HeyGen have an API or MCP?
Yes: an API with its own pricing and an MCP server. CartViral also has an MCP server and a REST API that work with any account.
Is there a free HeyGen alternative without a watermark?
CartViral's free start (18 credits, no card) adds no watermark. Creatify's and HeyGen's free plans are watermarked.
18 free credits, no card. A creator UGC video and an AI story of your own product.
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