TikTok Shop UK product videos: listing specs and content rules
Last updated: 9 November 2026 · TikTok Shop pages checked 9 November 2026
From TikTok Shop UK's seller university: Best Practices for Product Listings (updated 17 November 2025) and the TikTok Shop UK Content Policy (updated 1 September 2026); US figures from the US seller university (updated 5 November 2026). All read on 9 November 2026.
TikTok Shop UK listing video and image requirements
| Rule | TikTok Shop UK | TikTok Shop US, for comparison |
|---|---|---|
| Listing video | Up to 1 per listing, no more than 5 MB | Up to 100 MB; MP4, MOV, MKV or AVI; between 9:16 and 16:9 |
| Images | Up to 9 square images, at least 800 x 800 pixels, in colour | Must accurately represent the product |
| Main image | The front view of the product; the others show different views, features and accessories | |
| Image background | No pixelated blocks, text or watermarks other than product branding | |
| Description | At least 30 words, in an official language of the market | Titles 25 to 200 characters |
| Title | No promotions ("x% off"), seller URL or name, "TikTok" references or special characters | No seller name, URLs or marketing phrases |
The 5 MB cap is the UK difference that catches sellers: a full-resolution clip may need compressing before it goes in the listing. Shoppable short videos you post are a separate thing from the listing video.
TikTok Shop UK content policy: what counts as spam
Section 4.9.4 of the UK policy lists, among spam and misleading traffic:
- "Posting high volumes of near-identical videos with minimal creative variation."
- "Videos that only show products without voices or personal context."
- "Use of templated narration e.g. text-to-speech or simple text overlays without meaningful creator input or commentary."
- Using AI to impersonate celebrities, medical professionals or public figures, and AI deepfakes of them.
- Linking or directing users off TikTok Shop: external links, phone numbers, social handles, email addresses, QR codes.
Section 4.9.3 also bans comparisons or disparaging comments aimed at other products, brands or retailers, and 4.9.2 requires evidence for green claims ("recyclable", "low carbon").
Can you use AI videos on TikTok Shop UK?
Yes, within the rules. The UK policy links category guides for AI-generated content (beauty, health, home, kitchen, toys and more). The US AI rules say the same in plain terms: label AI content with on-screen text, a watermark or the AI-generated toggle, and never use AI to change a product's size, colour, material, quantity, bundle contents, features or performance (TikTok Shop AI rules, updated 2 September 2026).
How to make TikTok Shop UK videos that pass
- Start from a person, not a slideshow. A creator UGC video (12 credits) has an AI creator talk to camera and show your product, which is closer to the "voices or personal context" the policy asks for than a photo montage with a voiceover. The voice is still AI, so do the next step too.
- Add your own input. Record a line of your own over it, reply to a comment with it, or film one real shot of the product in your hand. The policy asks for meaningful creator input.
- Vary every post. Every CartViral clip is rendered new, with its own hook and scenes; don't post the same file twice or across several accounts.
- Keep the product true. Every shot is checked against your product photos; claims come from your product page only. Skip "us vs them" formats in TikTok Shop UK content.
- Label it as AI with the AI-generated toggle.
- Compress the listing video under 5 MB before uploading it to the listing.
Hooks to open with: TikTok hook templates and the free hook generator. Posting without your face: faceless product videos by niche.
UK sellers and creators: prices and payment
CartViral plans are priced in US dollars (from $49 a month billed yearly) and paid by card through Stripe; the free start is 18 credits once, no card. Clips are written and voiced in English, Spanish, German or French. TikTok Shop's affiliate commission in the UK is set by each seller per product in Seller Center (UK affiliate collaborations).
More: TikTok Shop product videos (US specs and AI rules) · best AI for TikTok Shop videos.
FAQ
What are the TikTok Shop UK video requirements?
Up to 1 product video per listing, no more than 5 MB, and up to 9 square product images of at least 800 x 800 pixels, per TikTok Shop UK's listing best practices (checked 9 November 2026).
Can I post faceless videos on TikTok Shop UK?
The UK content policy lists videos that only show products without voices or personal context, and templated text-to-speech narration without creator input, as spam. Faceless is possible, but add a real voice, commentary or your own input to each video and vary every post.
Is text-to-speech allowed on TikTok Shop UK?
The UK policy names templated narration, such as text-to-speech or simple text overlays without meaningful creator input or commentary, as spam. Your own voice with real commentary, or a real creator, is the safer choice; an AI voice alone may still read as templated.
Are AI-generated videos allowed on TikTok Shop UK?
Yes, if they follow the AI guidance: label them, show the product accurately and never use AI to impersonate celebrities, doctors or other professionals. TikTok Shop UK publishes category guides for AI content.
Can I put a link to my website in a TikTok Shop UK video?
No. The UK policy bans directing users off the platform: external links, phone numbers, social handles, email addresses and QR codes.
How big can a TikTok Shop UK listing video be?
No more than 5 MB, one per listing. The US limit is 100 MB, so a video made for the US may need compressing for the UK.
18 free credits, no card: a creator UGC video and an AI story.
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