Amazon product videos and listing images with AI: US and UK
Last updated: 9 November 2026 · Amazon pages checked 9 November 2026
Specs from Amazon's Shoppable video guide (US) and UK version, the Product image guide and Sponsored Brands video specs, read on 9 November 2026.
Amazon product video format and requirements
| Rule | Listing video (amazon.com and amazon.co.uk) | Sponsored Brands video ad |
|---|---|---|
| File | MOV or MP4, up to 5 GB | MP4 or MOV, 500 MB or less |
| Shape | 16:9 horizontal or 9:16 vertical | 16:9 only |
| Resolution | Up to 1080p | 1280x720, 1920x1080 or 3840x2160 |
| Length | The guide lists 1 to 12 minutes | 6 to 45 seconds; 20 seconds or less highly recommended |
| Who can upload | Accounts active for more than three months, brand-registered or not; each video tied to at least one ASIN | Advertisers in the US, Canada, UK, Australia and other listed countries |
| Not allowed | External website links, promotional calls to action, unauthorized music or artwork, third-party branding, misleading claims | Text in the lower right corner is advised against |
| First seconds | Show the product in use (the guide's best practices) | Show the product or something interesting within the first few seconds |
| Thumbnail | JPEG, PNG, GIF or BMP under 5 MB | Not stated |
US and Canada shared listings sync videos automatically; other marketplaces, the UK included, need their own upload.
How to make Amazon product videos with AI
- Add the product. Paste the product link from amazon.com, amazon.co.uk or any other Amazon site, long or short; share links such as amzn.to work too. CartViral imports the product: the title, the feature bullets, up to 10 photos and the price. Or upload your own photos with a title and price.
- Pick a format. A photo montage (1 credit), an AI story or ad (6) or a creator UGC video where an AI creator talks to camera and shows the product (12). CartViral clips are vertical 1080x1920 MP4 files, about 13 to 15 seconds long.
- Export for Amazon. The Amazon export (1 credit per clip, once) re-cuts the vertical clip to 1920x1080: the clip centred on a blurred copy of itself, up to 45 seconds. That matches the Sponsored Brands shape and length limits.
- Use the vertical original off Amazon: TikTok, Reels and Shorts, to send outside traffic to the listing.
Our clips are 13 to 15 seconds, shorter than the length Amazon's guide lists for listing videos, so plan them for Sponsored Brands video and social traffic, and follow Amazon's guide for the listing video slot.
Amazon listing images: the main image rules
- Pure white background (RGB 255, 255, 255), the product filling 85% of the image, the whole product in frame, shown once.
- At least 500 pixels on the longest side and at most 10,000; 1,000 pixels or more turns on zoom.
- Realistic: the real scale, quantity and colour; no placeholders, no props that don't come with the product.
CartViral's product photo set (8 credits for 4 photos, about $1.63) starts with a white main: your product cut out of your own photo onto pure white (#FFFFFF) at 85% of the frame, 2000 x 2000 pixels, plus three studio scenes. Infographics (7 credits, 4 photos with callouts and 2 headline variants) and a model photoshoot (9) fill the other image slots. More: AI product photography and listing photos that convert.
AI listing on Amazon: copy and AI-generated people
- Listing copy (title, bullets, description, tags and FAQ) is 1 credit a product, written from your product's own page. Review it before you paste it into Seller Central. Guide: listing copy and SEO.
- AI-generated people: Amazon asks you to tag videos that show photorealistic people made entirely by AI with the keyword
contains-synthetic-performerin the file's XMP dc:subject field. CartViral writes that same keyword into every photo with an AI person; for videos, add it yourself before you upload.
What CartViral makes for an Amazon listing
| Output | Credits | Where it goes |
|---|---|---|
| Product photo set: white main + 3 studio scenes | 8 | Main image and gallery |
| Infographics: 4 photos with callouts | 7 | Gallery images after the main one |
| Model photoshoot: 4 photos | 9 | Lifestyle images; clothing on a model |
| Listing copy | 1 | Title, bullets, description |
| Creator UGC video or AI story, vertical | 12 or 6 | TikTok, Reels, Shorts to drive traffic |
| Amazon 16:9 export of a clip | 1 | Sponsored Brands video |
Amazon UK sellers
The UK Shoppable video guide on sellercentral.amazon.co.uk gives the same file rules, and Sponsored Brands video runs in the UK. CartViral plans are priced in US dollars and paid by card through Stripe. Clips are written and voiced in English, Spanish, German or French, which covers Amazon UK, Germany, France and Spain listings.
Other marketplaces: eBay listing videos · Etsy listing videos · TikTok Shop product videos · all specs on product videos from photos.
FAQ
How long can an Amazon product video be?
Amazon's Shoppable video guide (US and UK) lists a duration of 1 to 12 minutes for listing videos. Sponsored Brands video ads run 6 to 45 seconds, with 20 seconds or less highly recommended (checked 9 November 2026).
What video format does Amazon accept?
MOV or MP4 up to 5 GB and up to 1080p, in 16:9 or 9:16, for listing videos. Sponsored Brands video takes MP4 or MOV up to 500 MB in 16:9 only.
Can I upload a vertical video to Amazon?
Yes for listing videos: the guide lists 9:16 next to 16:9. Sponsored Brands video ads accept 16:9 only; CartViral's Amazon export turns a vertical clip into 1920x1080.
Do I need Brand Registry to add videos on Amazon?
Amazon's guide says accounts active for more than three months can upload, brand-registered or not, and each video must be tied to at least one ASIN.
Which Amazon links can I paste?
A product link from amazon.com, amazon.co.uk or any other Amazon site, long or short: CartViral cuts it to the product's /dp/ address and imports the title, feature bullets, up to 10 photos and the price. Share links (amzn.to, a.co) work too. You can also upload your own photos instead.
Can I use AI-generated people in Amazon videos?
Yes, with a disclosure: tag the file with the keyword contains-synthetic-performer in its XMP dc:subject field, and Amazon adds a label where applicable. Don't tag videos with only real people or no people.
Can I make AI videos of Amazon products I promote as an affiliate?
Yes. Paste the product link (any Amazon site, or an amzn.to share link) or upload your own photos, make the clips and post them with your affiliate link where the platform allows links, disclosing that you earn from it.
18 free credits, no card: a product photo set and a montage, or 3 AI clips.
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